Unbounce can help you convert more visitors to your website into leads and purchasing customers. Unbounce is a landing page builder that can help you create attractive and customizable landing pages without having to enter any code.
There are a lot of different features and services offered by Unbounce, so we've conducted an in-dept review to help you decide if Unbounce will be a good fit for your online business. Take a few minutes to read through our review to see how Unbounce works and what it'll be able to help you accomplish.
Landing pages are such an important component of a website. As opposed to a more generic home page, a landing page can help you target specific groups and display information related to their specific needs and interests. Landing pages can help you convert these visitors into new leads for your email list or new customers.
With Unbounce, you'll quickly see how easy it is to create attractive and highly-functional landing pages. There are more than 100 different templates for you to choose form. Each of these templates have already been optimized to be high-converting, so you can be confident that you are working with an effective design.
Unbounce also has an easy-to-use drag and drop editor that will allow you to customize the look of each landing page you create. You'll be able to add text and images, resize objects, and play with various effects on the page. Unbounce allow you to choose from more than 850,000 images on Unsplash to make your landing page look exactly how you're picturing it.
After creating a landing page design that you're satisfied with, Unbounce will also help make publishing it to your website simple and hassle-free. You'll either be able to publish it directly to your domain or your WordPress site.
If you are currently using a marketing or CRM tool, you can connect Unbounce with your account. This will pass the information received from leads who complete a sign-up form on your landing page directly to your database in your marketing tool.
Unbounce offers a variety of tools to help you get the most out of the landing pages you create. Your pages can automatically be customized to match what individuals searched for on the internet.
The Dynamic Text Replacement feature can automatically swap sections of your text, allowing visitors to see exactly what they were searching for. With Unbounce, you'll also be able to identify the effectiveness of the landing pages you create and test two different versions of the same site.
With the A/B testing feature, you can modify a piece of your landing page to determine if it will lead to more leads or sales. You can then conduct a test to determine which landing page version is most effective.
Half of the customers who visit your website will be sent to each one of the versions you created. Then, you'll be able to analyze which of the versions was more effective and can use that version going forward.
Popups can be a great way to obtain information from your visitors or entice them to place an order instead of leaving your website. Unbounce makes it easy to design popups tailored to your specific needs and the visitors to your site.
You can use their user-friendly drag and drop tools to help you create an attractive and effective popup to draw in the visitors to your website.
Unbounce also allows you to customize the content of your popups for different categories of users on your site or based on the keywords a specific visitor entered that brought them to your site.
You can also set it so your popups will be triggered by specific actions a visitor makes. For example, you can have them set to pop up if it looks like someone is about to leave your site, or after they have viewed information related to a specific product you offer.
You'll find a variety of effective and profitable ways to incorporate popups into your webpage. They can be used to offer special promotions, collect information from visitors to add them to your email marketing lists, and more.
Sticky bars are similar to popups in that they offer a way for you to connect with the visitors to your site, offer them special promotions, or collect their information. Sticky bars are typically a better choice for users on a mobile phone, since they'll be easier to read and won't prevent visitors from viewing the other parts of your page on the smaller screens.
Sticky bars are just what they sound like; a bar that 'sticks' to the top of a webpage. As your customer scrolls down the page, the sticky bar you create will still be visible along the top of their screen.
You can use sticky bars to alert customers to specials you are offering or tell them about a new product. When your customers are constantly viewing the sticky bar, they won't be able to forget about that special promotion you're offering and will be more likely to follow through with placing an order.
Unbounce lets you conduct A/B testing to determine which sticky bar style or message is the most effective at converting your visitors into customers. After conducting your testing to determine the most effective design and content, you'll be able to stick with the more profitable option going forward.
Using Unbounce with Your Online Store
If you run an online store where customers can purchase products directly from your website, you'll love the eCommerce solutions offered by Unbounce. Unbounce can help you create targeted landing pages to help you sell your products to your customers. Unlike generic product pages in an online store, a targeted landing page can be much more effective at converting visitors into customers.
You can create attractive product landing pages using the drag and drop builder. You can add images or videos to highlight specific features of your products.
Unbounce will also let you add eCommerce features, like a 'buy now, button or a widget to encourage customers to leave a review of your products. These features can help make it easier and more appealing for your customers to place an order.
You'll also be able to add popups or sticky bars to your landing pages to offer different promotions or upsells.
Unbounce also offers a variety of email marketing tools that can help you get the most out of the subscribers on your email list. You can create customized and tailor landing pages to send your subscribers to when they click on a link one of your emails. These landing pages can be designed to match the specific content from your email that attracted your readers, so this can help you improve the chances that you'll make a sale.
With the dynamic text replacement offered by Unbounce, you'll even be able to personalize your emails and landing pages for each specific subscriber. You can set it so the emails will be addressed to them and to include their name welcoming them to the landing page.
Unbounce will also let you conduct split testing to compare the effectiveness of different messages, designs, or email subjects. This can help you determine just what will be more likely to draw in the individual subscribers on your lists.
Choosing the Right Plan
Unbounce offers three different levels of plans. All of the plans will allow you to manage an unlimited number of domains, can be integrated with WordPress, and include dynamic text replacement and access to professional images on Unsplash. They also all include A/B testing, and integrations with Zapier, HubSpot, and Infusionsoft.
The cheapest plan option is the Essential Plan. This plan allows you to create 75 landing pages and 8 popups or sticky bars.
If you upgrade to the Premium Plan, you'll be able to create 75 landing pages and 16 sticky bars or popups. This plan will also allow you to create up to 5 sub-accounts for your clients. You can also schedule different launches and access some of the more advanced popup and sticky bar targeting services.
If you run a large company, you'll likely want to sign up for the Enterprise Plan. This plan allows you to create 375+ landing pages and 40+ popups and sticky bars. The Enterprise plan will also allow you to create 15+ sub accounts for clients.
With the Enterprise Plan, you'll also be assigned a customer success manager from Unbounce to walk you through the various features and help address any questions you may have. The Enterprise Plan also include page migration services where Unbounce's Launch Team will help you transition the landing pages and other features you've already developed.
Pros & Cons
The services offered by Unbounce can help you create high-converting landing pages that will turn more visitors to your site into subscribers and customers. The tools they offer make it easy for you to designed attractive pages that will entice your visitors. Visit their website to learn more about the services they offer or to sign up for a free trial.
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