Unbounce Review

Landing pages are such an important component of a website. As opposed to a more generic home page, a landing page can help you target specific groups and display information related to their specific needs and interests. Landing pages can help you convert these visitors into new leads for your email list or new customers.

With Unbounce, you'll quickly see how easy it is to create attractive and highly-functional landing pages. There are more than 100 different templates for you to choose form. Each of these templates have already been optimized to be high-converting, so you can be confident that you are working with an effective design.

Unbounce also has an easy-to-use drag and drop editor that will allow you to customize the look of each landing page you create. You'll be able to add text and images, resize objects, and play with various effects on the page. Unbounce allow you to choose from more than 850,000 images on Unsplash to make your landing page look exactly how you're picturing it.

Unbounce offers a variety of tools to help you get the most out of the landing pages you create. Your pages can automatically be customized to match what individuals searched for on the internet.

The Dynamic Text Replacement feature can automatically swap sections of your text, allowing visitors to see exactly what they were searching for. With Unbounce, you'll also be able to identify the effectiveness of the landing pages you create and test two different versions of the same site. 

With the A/B testing feature, you can modify a piece of your landing page to determine if it will lead to more leads or sales. You can then conduct a test to determine which landing page version is most effective.

Half of the customers who visit your website will be sent to each one of the versions you created. Then, you'll be able to analyze which of the versions was more effective and can use that version going forward.

Popups can be a great way to obtain information from your visitors or entice them to place an order instead of leaving your website. Unbounce makes it easy to design popups tailored to your specific needs and the visitors to your site.

You can use their user-friendly drag and drop tools to help you create an attractive and effective popup to draw in the visitors to your website.

Unbounce also allows you to customize the content of your popups for different categories of users on your site or based on the keywords a specific visitor entered that brought them to your site.

You can also set it so your popups will be triggered by specific actions a visitor makes. For example, you can have them set to pop up if it looks like someone is about to leave your site, or after they have viewed information related to a specific product you offer.

Sticky bars are similar to popups in that they offer a way for you to connect with the visitors to your site, offer them special promotions, or collect their information. Sticky bars are typically a better choice for users on a mobile phone, since they'll be easier to read and won't prevent visitors from viewing the other parts of your page on the smaller screens.

Sticky bars are just what they sound like; a bar that 'sticks' to the top of a webpage. As your customer scrolls down the page, the sticky bar you create will still be visible along the top of their screen.

You can use sticky bars to alert customers to specials you are offering or tell them about a new product. When your customers are constantly viewing the sticky bar, they won't be able to forget about that special promotion you're offering and will be more likely to follow through with placing an order.

Unbounce lets you conduct A/B testing to determine which sticky bar style or message is the most effective at converting your visitors into customers. After conducting your testing to determine the most effective design and content, you'll be able to stick with the more profitable option going forward.

If you run an online store where customers can purchase products directly from your website, you'll love the eCommerce solutions offered by Unbounce. Unbounce can help you create targeted landing pages to help you sell your products to your customers. Unlike generic product pages in an online store, a targeted landing page can be much more effective at converting visitors into customers.

You can create attractive product landing pages using the drag and drop builder. You can add images or videos to highlight specific features of your products.

Unbounce will also let you add eCommerce features, like a 'buy now, button or a widget to encourage customers to leave a review of your products. These features can help make it easier and more appealing for your customers to place an order.

You'll also be able to add popups or sticky bars to your landing pages to offer different promotions or upsells.

Unbounce also offers a variety of email marketing tools that can help you get the most out of the subscribers on your email list. You can create customized and tailor landing pages to send your subscribers to when they click on a link one of your emails. These landing pages can be designed to match the specific content from your email that attracted your readers, so this can help you improve the chances that you'll make a sale.

With the dynamic text replacement offered by Unbounce, you'll even be able to personalize your emails and landing pages for each specific subscriber. You can set it so the emails will be addressed to them and to include their name welcoming them to the landing page.

Unbounce will also let you conduct split testing to compare the effectiveness of different messages, designs, or email subjects. This can help you determine just what will be more likely to draw in the individual subscribers on your lists.