If you are looking tools to help you with online marketing and increasing your products sales each month, you'll want to consider Instapage. Instapage offers a variety of tools that are designed to help you with everything from online advertising to designing high-converting landing pages.
There are so many different features that Instapage offers, that we decided to complete a detailed review of the various services you'll have access to. After reading our review, you should have learned enough about Instapage to decide if it is the right solution to help you grow and expand your business.
Instapage developed AdMap to help you create highly targeted and personalized post-click experiences for your customers. You'll be able to use this tool to ensure that the landing pages you create will be connected to the ads that drew potential customers to them. For example, you'll be able to feature some of the same products or services on your landing pages that were included in your advertising campaigns.
With AdMap, you can create and visualize which landing pages your customers will be directed to based on the particular ad they click on. This can help you ensure that your customers will be sent to a landing page that matches what they are most interested in (what they saw that made them click on your ad).
As you are connecting your ads to your landing pages, you'll be able to connect them to landing pages you have already created. Or, you may choose to design new landing pages that will more closely match the content of a specific ad.
AdMap will allow you to publish updates to your landing pages and ads automatically and simultaneously. You won't need to worry about logging in to two different platforms to implement one small change since they offer two-way connection.
Instapage makes it simple to create attractive, conversion-optimized landing pages. These post-click pages can help you convert visitors to your site into paying customers.
Instapage offers a variety of design features that will allow you to fully customize the look and feel of your landing pages. You'll be able to add specific logos, images, or text styles that are associated with your business. Their drag and drop builder will allow you to effortlessly enter the different images you need and move items around the page to get them exactly where you want them.
There are more than 90 different templates available that you can use to help you create the perfect landing page. You will also be able to create customized forms that you can use to gather information from your visitors to add them to your email lists. Instapage also offers a variety of templates to help you design the right forms to meet your needs.
With Instapage, you'll also be able to scale your page to meet your exact visions and needs. Instapage offers Instablocks + Global Blocks that will allow you to create page blocks that can be saved for later use on different pages.
The personalization services offered by Instapage will allow you to connect with your visitors on an even deeper level. You will be able to create unique experiences for the different landing pages your design.
For example, if someone clicked on an ad that showcased a specific product, they can be brought to a landing page featuring that product.
Your landing pages can also be personalized to include some of the keywords your visitors entered when they performed a Google search. Tailoring your landing page content to your individual visitors can help your customers see how your products offer solutions for their problems and can thus increase your conversions.
Testing and Analysis
In addition to creating attractive landing pages, you can also use Instapage to evaluate how effective the pages you create are. Instapage provides you with different options to help you test your pages analyze results, and compare data across two different designs.
You'll be able to view information related to the performance of each of your landing pages. Some of the statistics you'll be able to view include how many visitors each page had and the conversion rate. Instapage will calculate your profits at a per-visitor level and a per-lead level, so you can see how well you are doing based on the number of contacts you have.
Instapage will also allow you to view heatmaps to track where your visitors moved their mouse, which links they clicked on, and how far down the page they scrolled. This feature will allow you to understand which aspects of your website are most appealing to your visitors and which aspects you may want to tweak or modify.
With Instapage, you'll also be able to conduct A/B testing to compare how different versions of a landing page perform. To conduct this testing, you'll simply need to create the two different landing pages with different content, design, or some other feature. Then you'll be able to set up the test to send half of your visitors to each page option.
Instapage will allow you to view data to compare which page option led to more interaction, leads, or sales. You can then use this information to help you choose the best landing page you should use send people who click on your ads to.
Using Instapage With Google Ad Campaigns
When you pair Instapage with your Google ads, you'll be able to increase your conversions rate. Instapage will help you create relevant and meaningful landing pages to match the different ads you run or the various keywords your visitors used to find your site.
When you use Instapage, you'll be able to spend less money on advertising while generating more leads and sales from the ads you do run. On average, Google ads convert 4% of customers. Instapage's average is 16%, so you'll be able to increase your chances of getting someone to make a purchase based on a Google ad.
When your ads send potential customers to a relevant landing page, you'll also be rewarded by Google or Bing. Your ads will receive higher rankings and you'll pay less per click.
Using Instapage With Facebook Ad Campaigns
When you use Instapage to support your Facebook ad campaigns, you'll be able to create attractive and personalized landing pages for your customers. When customers are sent to a more generic home page, they are less likely to place an order.
You'll be able to develop multiple landing page experiences to match the various keywords your customers may have used in order to view your ad. These customized pages will allow your viewers to connect more with the products you offer which will make the more likely to place an order.
Instapage will also allow you to conduct A/B testing to compare which version of a landing page is most effective for converting leads from your Facebook ads into sales.
Instapage can also help you create ad campaigns for Instagram, YouTube, Twitter, or LinkedIn. As with Facebook, you'll be able to create relevant landing pages to provide a positive post-click experience for the visitors to your website.
Selecting the Right Plan
Instapage offers two different plans for you to choose from. These plans are the Business Plan and the Enterprise Plan. Both plans include a lot of features that will help you increase customer connections, conversions, and profits.
If you choose the Business Plan, a few of the features you'll have access to include AdMap, the landing page builder, Instablocks, A/B testing, dynamic text replacement, SSL encryption and Google Single Sign-On. You'll also be able to enjoy integrations with Zapier, Salesforce, Marketo, and HubSpot.
The Enterprise Plan is designed for large businesses or marketing agencies. In addition to all the features provided by the Business Plan, it will also provide you access to audit logs, page migration services, AMP pages, and real-time visual collaboration.
Pros & Cons
Instapage offers a number of solutions designed to help you connect with the visitors to your website by offering them a more personalized experience. You'll love how easy it is to create high-converting landing pages.
After a little time using Instapage, you'll likely look back and wonder how your business ever did without it! Visit their website today to sign up and get started.
REFERENCE & RESOURCES
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