Best Facebook Ad Courses
I have worked very hard to compile this list of the top 8 Facebook advertising training courses available. I will make sure that i update this list on a monthly basis as information is always changing. I will also report any changes in the top 8 list as I am constantly keeping an eye on the members areas and what people are saying about each course behind the scenes.
Facebook has become one of the most powerful tools for entrepreneurs to scale a business. The advantage of reaching people all around the world brings growth opportunities that weren’t possible before.
Many people have doubled the value of their companies because of the Facebook business manager.
The secret behind Facebook success is the ability to send the right message to the right people, which makes it a perfect tool to increase brand awareness and create a social media community.
At the highest levels, the Facebook Ads extension can become a money printer for those marketers who master the skills of traffic targeting. Even though they happen frequently, these types of results are quite difficult to create… unless you have the right training.
Why Facebook Ads Is The Key To Explode Your Business Growth
Learn about any successful company on earth with an online presence: most of them use Facebook Ads. You can reach thousands, if not millions of people, while still using a tiny budget. Combine it with an optimized ad campaign strategy, and this program will generate income for years.
Inversely, it can be frustrating to waste a fortune in money and time when not having the right preparation.
Now...lets go to those top 8 FB advertising courses...
The top 2 course are FULL A-Z facebook advertising training programs. They cost more but are step by step from beginner to advanced tactics.
The rest of the recommendations from #3 to #8 are either free or cheap. They contain good information (which is why we included them), but are not A-Z training. We included these because they may contain what some people are looking for.
The 8 Best Facebook Advertising Training Courses, Tutorials, Classes & Lesson Plans
High End Step By Step A-Z Training Courses
1. Facebook Ads Ninja Masterclass Review
Kevin David Has Had MASSIVE Success With Facebook Ads
Kevin David, the guy that seems to follow you around the internet....everywhere...you....go! He pops up on your Facebook feed, your Instagram feed, your Youtube videos and even the websites you are visiting.
When I didn't know much about ads I remember thinking a mix between "stop following me creep" to "why do I see this guy EVERYWHERE I go".
I soon learned the reason that I was seeing this dude everywhere was because he is VERY good at what he does. And he teaches all of this stuff in his course.
I like most things about Kevin's course (it's by far my favorite), but there are also a couple things that I don't like, which we will get to - because it may not be for everyone, so stay tuned.
As many people have done, it is much smarter and convenient to learn from people who have already succeeded. And there is probably not anyone teaching Facebook ads that are more successful or have more knowledge on them than Kevin.
In the Facebook Ads Ninja Masterclass, Kevin David shows how you can make the most out of Facebook Ads without spending thousands of dollars on common mistakes.
You learn from his mistakes that he has made over the years doing millions of dollars in Facebook ads.
As a basic training, the Facebook Ads Ninja Masterclass includes more than 110 in-depth video lessons to cover all the ins and outs of paid advertising.
He covers everything STEP BY STEP from complete beginner to the ninja tricks he uses...
First Step Recommendation
Watch The Free Training
Kevin has better information in his FREE training webinar than just about any other paid course has.
It is very worth it to watch this free webinar for a few different reasons:
One of my favorite things about this course, which first attracted me, is the overwhelming amount of testimonials from the students. This shows that it's not just good information, but that people are successfully implementing the information. This is a big difference!
The following are just a few of 100's of testimonials from Facebook Ads Ninja Masterclass students:
Meet The Biggest Facebook Ads Community Ever
One of the things that makes the course so valuable is all the updates that the team constantly adds to the program. Aside from the essential informational content, you will find new modules released every few months.
If you have bought a marketing course in the past, you may know how frustrating it is to deal with outdated content, making the step-by-step program unusable. The Ninja Masterclass updates the content as soon as Facebook Ads includes new features, keeping the content approachable for beginners.
Here are some hidden benefits to consider the Facebook Ads Ninja Masterclass course:
What I Think Most People Will Like: Who This Course Is For
Obviously there are MANY positive things about this course.
In my opinion there is no better course out there (not even close) for taking someone from complete beginner to expert with Facebook ads.
But it still may not be for everyone...
What Some People May NOT Like: Who This Course May NOT Be For
If you are just looking to do this as a hobby you definitely don't want to buy. Just grab the information from the free webinar listed below.
One of the biggest turn offs for people has been the aggressive marketing tactics like using mansions, expensive cars and false scarcity to sell.
I personally was OK with it because I understand this is business. You use what works to sell, and that's what Kevin does. And he even talks about it in his course to help you understand how you can sell better.
But there are definitely people that see this as corny and a turn-off, regardless of whether it works or not.
Just WATCH THE FREE WEBINAR. There is a TON of great information in the free webinar alone.
You will learn more from the free webinar than you do from most other paid courses.
You will also see if Kevin's teaching style fits you or not...see below to start watching the free webinar now.
4.9 out of 5
2. Facebook Ads University By JR Fisher
JR Fisher is a well known and respected internet marketer that has been around for quite some time. He is responsible for creating our second recommendation, Facebook Ads University.
This product makes #2 on our list, a close second behind Kevin David's Facebook Ads Ninja.
The content quality is very good and JR does a great job at starting from the beginning and working people all the way through the more advanced strategies like re-targeting.
In my opinion, Kevin's course is a little more extensive and easy to follow (he goes a little more over the shoulder). BUT, this course is half the price.
So if you are more on a budget, this #2 product could be a great decision.
JR also offers a free training webinar, so it's recommended that you watch that before buying the course.
The free training may have the information you need, so don't spend money before you need to!
What I Like Most About This Course
What I DON'T Like About This Course:
4.7 out of 5
Free Or Cheap Facebook Ads Training (Not A-Z Step By Step)
3. LinkedIn Learning:
Free Facebook Course for Beginners
Megan Adams is the author of this course. She does a good job of helping people understand how to go beyond the basics of promotion...although this is free training. So you can't expect thorough training like the above two classes.
You will learn some really cool tricks on how to dig down deep into your competition to know what they are doing.
Megan also teaches some basics about setting up campaigns, teaching how different tools work and how you can get started with all of your marketing.
Of course she also covers some of the other more advanced topics like how to target people and reach your desired crowd.
This course is no where near as in detail as the first two, but you will learn some stuff.
3.5 out of 5
4. LinkedIn Learning:
Advanced Facebook Marketing Training
Again, Megan Adams is the author of this course as well. This is of course her more advanced training material that you can use to expand your knowledge on advertising through Facebook.
Megan has helped a ton of different businesses and brands grow through social media and online advertising with Facebook being one of her specialties.
You can tell throughout the training that she is very experienced but also is a pretty good teacher as well.
This part of the course goes beyond the basics of just creating ads and explains different tools and techniques that you can use together to make campaign creation much easier and more successful. You can practically get this for free with a free 1 month trial program.
3.4 out of 5
5. Creative Link:
Facebook Advertising Training
Billy Gene is the creator of this course and he is definitely one of the brighter characters among the online marketing world. I once attended a live event that he spoke at and he had the crowd captivated with both his content and his personality.
This particular training from him is an 18 lesson training course on Creativelive. He really covers the information well by sharing his secrets about crafting ads (he is a master), ad copy, how to capture leads and the whole sales planning process.
He is also very good at upselling and really pushes that as well. He is big on retargeting, so you can expect plenty of information in that aspect.
There is even bonus material included with the Marketing Workbook, which really helps give people a better understanding of different types of ad formats.
3.4 out of 5
Currently No Openings
Free Facebook Training Program
Skillshare is a really diverse platform for anyone who wnats to get many different classes on any subject.
Some people would describe this the Netflix of online learning, where you pay a monthly fee to access all of the courses that are being offered throughout the month. They have tons of different programs on Facebook marketing programs and Instagram ads.
This includes everything from creating the Facebook ads to creating highly engaged groups on Facebook.
There have already been thousands of students to enroll in these classes from all different parts of the world. And best of yet the first month is free, so it's risk free to try it out!
The only bad thing is the training is harder to follow and there is not nearly as much of a step by step as our top 2 recommendations.
3.1 out of 5
7. From Udemy:
Facebook Ads for E-Commerce
This is a really rare course specifically designed around creating Facebook ads for e-commerce.
Adam Reed is the creator of this course and he does a pretty good job in explaining ecommerce, shopify, dropshipping and implementing it all with FB ads.
Running Facebook advertising for ecommerce can definitely be a completely different beast, so it's important that you understand the differences between every day ads and ads that are meant specifically for ecommerce.
You will learn how to do website conversion ads, how to improve your copy, how to build lookalike and custom audiences and much more. He even takes you through his methodologies that will highly increase your profit margins by putting a big emphasis on split testing.
You will pick up some good tricks, but this is no a-z course.
3.0 out of 5
8. Incl Instagram Marketing:
Complete Facebook Training
This is an awesome tutorial on dominating both Instagram and Facebook by Diego Davila. You will learn how you can REALLY scale up your business from scratch. One of the big things that Diego focuses on is targeting people who matter with your ads. He also put a big emphasis on using the Facebook pixel correctly and how to begin retargeting. Of course all of the best courses should be covering retargeting because of how powerful it is! But he doesn't just stop with Facebook ads, he also teached Instagram ads very in depth since they essentially go hand in hand with FB advertising.
2.9 out of 5
Currently No Openings
FB advertising is something that has changed the digital marketing world as we know it. Traffic use to be mainly aobut search engine optimization and search engine traffic. Facebook and Instagram have basically came in and totally changed everything.
Most people are gravitating towards things like Facebook advertising because of the insane ability to target people so specifically. Many of the old school pay per click advertisers are moving away from platforms like Google Adwords and into places like Facebook and Instagram ads!
Once you learn how to do Facebook advertising the correct way, there is no end to the power that you hold. Because of the super in depth data that Facebook has on people (it's almost scary) – we are able to target people like we never have before!
Frequently Asked Questions About Facebook Ads:
What are Facebook Ads?
Facebooks ads are ads that will show up in a user's newsfeed. They can be displayed on the desktop version of the site as well as the mobile version. Ads can also appear on the right side of the page when users are viewing Facebook through a desktop computer.
Facebook Ads are designed to be profitable and user-friendly. You don't need a background in marketing or advertising to create your own ads to draw attention to the product or services you offer. Facebook also offers a variety of tools to help you monitor the success of your ads.
How much does it cost to put an ad on Facebook?
The cost of advertising with Facebook will vary based on the type of ads you run and the ad objective you choose. With Facebook Ads, you only pay when viewers click on your ad. The cost for click can range from less than $.10 to over $2, with an average cost of just over $.50.
Facebook's Ad Auction is another factor that will impact the cost of running ads. Facebook runs these auctions every day to determine which ads get shown to which viewers.
The Ad Auctions decide the winning ad based on the bid you place (how much you're willing to pay to have your ad displayed), the estimated action rates of a person (how likely it is that they'll click on your ad and meet your objective), and the quality of your ad.
Is advertising on Facebook worth it?
Many advertisers have found great success from the Facebook Ads they run. The results you'll receive will vary based on the ad content you create and the products/services you offer to customers.
Many advertisers have found that Facebook Ads can be more profitable than Google Ads or other online advertising campaigns. Facebook Ads typically cost less per click than some other advertising options as well.
With Facebook Ads, you can be very specific about your targeted audience, which can help ensure that your ads are only being shown to people who are likely to be interested in what you are offering.
What makes a Facebook ad successful?
In addition to having an eye-catching and powerful image with your ad, you will also want to write quality content that will attract viewers. To help your ad succeed, make sure your content is relevant to your targeted audience. Tailor it to match the specific groups being targeted by each of your ad campaigns, since this can increase the chances that someone will click on the ad.
Similarly, you will want to create different ad campaigns for different groups of potential customers. Instead of running on generic ad, create multiple ads and customize each one to reach a particular subset of people.
When creating your ad, you'll also want to be sure to add a call to action. Let viewers know what it is you want them to do-shop on your website, like your Facebook page, etc.
Finally, be sure to keep your ad short and to the point. People will keep scrolling if your ad looks too long or complicated to understand.
After you've developed a few ads, try running them at the same time to see which performs better. This split testing can help you identify which ad type or content you'll want to invest more money in, and which one may not be worth the time or effort.
How do you create a Facebook ad?
Facebook has developed a streamlined process to help you create your ads and get them up and running. The process will walk you through the necessary steps of creating your ads and making sure the right groups of people are targeted.
First, you'll need to set the objective you're your ad. You will choose from a list of options presented by Facebook which include generating sales, increasing downloads of an app or product, or gaining new followers and subscribers.
Then, you can enter information about the demographics for the audience you would like your ad to be shown to. This can include their geographic location, interests, and age.
Next, select the platforms where you'd like your ad to be run. You can choose from Facebook, Messenger, Instagram, and/or Audience Network.
Facebook will also let you set a budget for your ads to make sure you don't overspend. You can set either a lifetime or a daily budget for your ads, and once that budget is reached, Facebook will not display your ads anymore/for the day.
After setting your budget, you'll need to select your preferred ad format. There are six format options to choose from that include images, videos, or slideshows.
Once you're done creating your ad, place your order. Your ad will then be sent to Facebook's ad auction to help it reach the right customers.
After your ad is finalized and displayed on Facebook, you can measure its performance using the Ads Manager.
What is Facebook Ads Manager?
The Ads Manager is designed to help you monitor the success and performance of the ads you run through Facebook. You can view information about the number of clicks your ad is receiving to help you determine its overall success.
Facebook will also provide you with a breakdown of the information about the people clicking on your ads. You can view information about their demographics and which devices they are on when they click on your ads.
This information can help you refine the future ad campaigns you create by making sure that you are targeting the right group of people who are most likely to be interested in what you have to offer.
How can I promote my business for free on Facebook?
Using Facebook Ads is a good way to help you grow your business, but there are other free options that you can consider in addition to, or in place of, running ads. First, you will want to create a business page on Facebook where customers can interact with you, view your products, and share their experiences.
Be sure to actively and regularly post on your page. This will help ensure that when customers visit your page or search for your products, they'll find updated and relevant information.
If you have a company blog, be sure to link to your blog posts from your Facebook page. There are also automated services you can try that will automatically post blog posts to your page.
If you're running any events or promotions, be sure to share the event to your personal page. Encourage your followers to RSVP for your event. After the event has concluded, ask attendees to share their experiences on your page.
10 Free Insider Tips To Succeed With Facebook Ads:
Facebook is utilized for creating and sharing, as well as being one of the most popular platforms that hosts advertisements. There are many different targeting options when it comes to using Facebook ads. As a brand, you want to get the most out of your time and money, leading to conversions and more customers. However, it may be challenging to know just where exactly to start. We have rounded up these tips to help you learn more about your campaign strategy, as well as grow your audience. Whether you are just starting out, or a seasoned social media marketer, you could benefit from knowing these helpful tips.
1. Keep Track of Metrics
When you are running ad campaigns, one of the most important things you can focus on is monitoring metrics. Keeping track of how many people not only “like” your content, but how they react to it, can help you tell you how shareable the content that you are sharing is. Successful content is built on the foundation of being helpful, resourceful, and shareable.
2. Utilize Ad Targeting
When you use Facebook Ads, you are able to target specific audiences. You are able to set these metrics to be as broad as you want or make the metrics very specific. The Audience Insights feature that is part of your account will help you to learn more about those that follow your content, allowing you to know what audience you appeal to so that you can better target them as part of your campaign. You can use demographics such as interests, location, age, and occupation to better narrow your data.
3. Test Multiple Creative Assets
You might be thinking that after you make your first post and set up your ad, you will immediately capture the attention of your audience. However, when an ad campaign is actually run, this might not always be the case. Testing multiple ads at once can allow you to compare how your audience reacts to each one. This can help you to better gauge your audience’s reactions to future ad campaigns and see where your success may lie.
4. Learn What Visitors Do After Clicking on Your Ad
Your goal for creating targeted ad campaigns is to get users to invest their time, as well as their money, into your brand. After a user clicks, you will want them to view long form content. Facebook Insights will be able to tell you how many users actually clicked on your ad, which means that they were transported to a new page. Facebook Insights will not be able to tell you what happens after this, but you may be able to track it by using your hosting platform.
5. Do Not Force New Trends into Your Strategy
At the basis of your brand should be connectivity and authenticity. This should come through naturally through your ad campaigns. Forcing a trend to be relevant to your brand can sometimes be a risky chance to take. If the trend does not align with your brand, as well as your brand’s values, you run the risk of losing connections with potential customers. They may view your brand as untrustworthy or it may stir up confusion surrounding what your brand is all about. Know that trends come and go and not each one will fit with your brand.
6. Look to Your Competition for Inspiration
Do you see someone who is doing it right and getting a positive reaction? You will be able to gauge the impact that your content may have by studying your competition. It is frowned upon to copy ad campaigns, but the competition can provide you with invaluable inspiration for your own ad campaign. Researching your competition can learn about what content resonates with their audience, as well as their demographics.
7. Focus on the Mobile Experience
Keep in mind that some users will be viewing your ads on their mobile phone screen. So, it is important that you preview your ad on a mobile device to make sure that it appears properly. Images and text should appear clearly on the screen. This will allow you to garner more engagement.
8. Keep Videos Short & Sweet
Do not be afraid to implement videos into your ad campaign. Videos can be a great tool to help boost engagement and get users to view your ad longer. Videos help to not only convey your brand, but help to maintain interest. Consider utilizing special renderings and unique tools to edit your videos. However, you do not want to drag out your videos. This can bore your audience and they may choose to close out of the video before you even get to the meat of your message. For this reason, it is important to just jump straight to the point.
9. Diversify Formatting of Your Ads
Keep in mind that not every type of formatting is going to work for your brand. For some brands, they may wish to add something to an ad that pops and draws the user’s attention. For other brands, they may prefer to blend into a user’s newsfeed. There are many different avenues when it comes to Facebook ad formatting. This includes text, video, and slideshows.
10. Perfect Your Load Time
If you have a Facebook ad that leads to a page with a long load time, you are likely going to experience a poor conversion rate. Users are less likely to stay on a page if it takes longer than a few seconds to completely load. All the effort that you have put into Facebook marketing, as well as money you have put into ads, could potentially be wasted if you have a long load time.
There are many different strategies that you can utilize to succeed with Facebook Advertising. Applying these tips to your next campaign can help to set you up for success. Do not worry if you try out a new strategy and it does not seem to work for your brand. Part of the battle is finding an avenue that works best for you and your brand. Continue to test and evaluate your results, allowing yourself to make changes when necessary.