Best Autoresponder

Best Autoresponder

Top 5 Autoresponders

Autoresponders ease the task of generating leads, courting them, and converting them into customers. Good autoresponders are easy to use and they give you great insight into who your prospects and customers are and what they like and do not like.

If you send people a series of emails about products or subjects they are not interested in, they will unsubscribe. A good customer relationship management (CRM) system is especially important because a CRM will document every action taken on your site by every lead and customer for years to come so that you can send them relevant messages in your campaigns.

1. GetResponse

GetResponse

GetResponse online campaign management and email marketing platform helps users to build targeted email lists and send effective newsletters, videos, and follow-up campaigns. It provides hundreds of ready-to-use email templates, has a responsive email design, features a landing page creator, and provides marketing automation. The platform will tell you what your customers want, track leads and conversions, and show you the return on your investment that you’re getting.

You’ll need to sign in and choose a plan. Prices start at $15.00 per month for 1,000 contacts. You’ll get the first month for free.

Pros

  • Cloud, SaaS, Web.
  • Free trial.
  • Training is live online, in person, in webinars and in documentation.
  • 24/7, live rep online customer support.
  • Responsive email design.
  • 15 email marketing tools.
  • Responsive landing page.
  • A/B testing.
  • Drag and drop design.
  • Real time editing.
  • Analytics.
  • Form creation.
  • 100s of email templates.
  • Lead scoring.
  • Analytics/ROI tracking.
  • Drip campaigns.
  • Landing pages/web forms.
  • Segmentation.
  • Website visitor tracking in its marketing automation.
  • Easy to customize opt-in forms.
  • Can turn a previously sent email into a template.
  • Many tools integrated.

Cons

  • Does not have customizable CTAs, dynamic content, search marketing, social marketing, or sales intelligence in its marketing automation.
  • The high number of options can overwhelm.

2. ActiveCampaign

ActiveCampaign

The ActiveCampaign platform has been around since 2003. It helps small and medium-sized businesses connect with their customers across various marketing channels. More than 85,000 businesses in 158 countries use ActiveCampaign.

The platform uses machine learning and provides marketing automation, CRM, and messaging in addition to email marketing. The built-in SMS messaging feature is uncommonly found. The result is segmentation and personalization that benefits social, chat, messaging, email, and text.

There are some bugs that need worked out on it, but you can use this platform for just $9.00 per month on up.

Pros

  • Mobile-Android native.
  • Mobile-iOS native.
  • Cloud, SaaS, Web.
  • Training is done in person, live online, in webinars, and in documentation.
  • Online support is available during business hours.
  • Organized logically.
  • Easy to learn and use.
  • Scalable.
  • Reliable.
  • Can use gmail.
  • Helpful reporting tools.
  • Built-in SMS messaging
  • Customizable.
  • Can easily update contacts from the PHP script through the API system.
  • Well-done documentation and functional examples help you get started.
  • 13 email marketing tools.
  • Calendar/reminder system.
  • Email marketing.
  • Lead scoring.
  • Segmentation.
  • Marketing automation integration.
  • A/B testing.
  • Dynamic content.
  • Lead scoring.
  • Social marketing.
  • Analytics/ROI tracking.
  • Drip campaigns.
  • Landing pages/web forms.
  • Website visitor tracking.
  • Marketing Automation Workflows lets you set up, segment, and activate – you’ll see an increase in open rates.
  • Great value overall compared to comparable platforms.

Cons

  • Not as cheap as other platforms.
  • CRM is clunky, inflexible, lacking detail - not the strongest.
  • Cannot separate regular company emails from the automated ones.
  • No undo button.
  • Control + Z does not work.
  • Does not look good on Outlook.

3. Market Hero

Market Hero

While other email autoresponders were made for email marketers, Market Hero was created for business owners who do email marketing. Market Hero is all about capturing empowering email metrics.

The strength of Market Hero is in its ability to track sales and other activity. It enables you to segment people much further for split testing and subsequent tracking than other autoresponder platforms do. It tracks every detail about every lead and customer on your list, including the open rates and click-through rates.

Most importantly, it calculates the return on investment (ROI). Knowing how much each lead is worth is valuable information when you buy traffic through Facebook, Google, etc. You’ll know exactly how much money it will cost you in advertising to acquire the number of customers you want.

This Market Hero feature saves you the time and trouble of going through various kinds of software, spreadsheets and past sales manually. Market Hero is the only autoresponder on the market that performs this kind of number crunching. You can take advantage of Market Hero’s free trial offer for 14 days.

Pros

  • Simple app.
  • High delivery and sales metrics.
  • Can integrate with Shopify, Zapier, Leadpages, SamCart, ClickFunnels, etc.
  • Facebook messenger integration.
  • Shopify revenue increasing features.
  • Create or update leads.
  • Create, list, update or delete tags.
  • Customer lifetime value and activity tracking through tags.
  • ROI tracking.
  • Lets you create abandoned cart sequences.
  • Allows you to create unusually fluid upsell sequences.
  • English speaking customer support representatives available through live chat.

Cons

  • Limited to just email marketing.
  • Not easily integrated with Thrive Themes, OptinMonster, and some others.

4. Aweber

Aweber

Aweber is dedicated to growing and managing email lists. This well-known platform helps businesses grow through its mobile-responsive email newsletters, subscriber segmentation and management, subscriber signup forms, and engaging automated email campaigns. It offers many email marketing and automation tools.

The platform best suits podcasters, bloggers, nonprofits, entrepreneurs, and small businesses. Prices start at $19.00 per month, but steeply increase as the list size increases.

Pros

  • Easy to use.
  • Award-winning 24/7 customer support.
  • Over 450 integrations and free mobile apps.
  • Free trial.
  • Mobile - android and mobile – iOS native.
  • Cloud, SaaS, Web.
  • Training is live online, webinars and documentation.
  • Live support is available 24/7 online.
  • 15 email marketing tools.
  • Helpful email templates.
  • Superb integration with other programs.
  • Email marketing training.
  • Split testing.
  • Form builder.
  • Campaign management.
  • Lead capture.
  • Lead notifications.
  • Lead nurturing.
  • Lead segmentation.
  • Interaction tracking.
  • Source tracking.
  • Customizable CTAs.
  • Social marketing.
  • Analytics/ROI tracking.
  • Drip campaigns.
  • Landing pages/web forms.
  • Sales intelligence.
  • Segmentation.
  • Website visitor tracking.
  • Simple to use.
  • ​Reliable.
  • ​Responsive customer support.
  • Works great for affiliate marketing and digital marketing professionals.

Cons

  • Too many options for some people.
  • Price steeply increases as the list size increases.

5. ConvertKit

ConvertKit

The ConvertKit is reliable email marketing software that is customer-based rather than list-based. That means that you can shoot your emails to particular people who have clicked on a link or have done some other action instead of sending messages out to everybody.

People who have taken particular actions are tagged by the system, even if the action is to watch an entire video. Opt-in forms and well-timed, targeted content also turn readers into subscribers. The platform is expensive for the first 1,000 subscribers, but it offers bulk discounts.

Pros

  • Cloud, SaaS, Web.
  • Training is done live online, in webinars, and in documentation.
  • Chat support online.
  • 13 email marketing tools.
  • Customizable CTAs.
  • Dynamic content.
  • Analytics/ROI tracking.
  • Drip campaigns.
  • Landing pages/web forms.
  • Segmentation.
  • Automation flows can be added between opt-ins and the general email newsletter.
  • Modern looking emails.
  • Create an opt-in form, email sequence, and product download in one place.
  • Provides many short educational videos.
  • Auto tags/sorts of the email.
  • Saves you time.
  • Clutter-free interface.
  • Visual Automations gives a graphic way to set automation.
  • Custom consent checkboxes.
  • Four new legal forms and support processes that get your business compliant with GDPR.

Cons

  • Not intuitive to use.
  • Not very visual.
  • The way that the system organizes subscribers can confuse newbies – you sort them into segments and also mark them with tags.
  • Basic.
  • Little room to get creative.
  • Intimidating to non-techies.
  • Expensive.

Buying Guide

GetResponse is an online campaign management and email marketing platform. It is a major player in autoresponse and offers most desirable features. Even so, it lacks customizable CTAs, dynamic content, search marketing, social marketing, or sales intelligence in its marketing automation.

Price: It starts at $15.00 for 1,000 subscribers.

ActiveCampaign  is an online platform that provides email marketing, marketing automation, CRM, and messaging and uses machine learning. Consumers feel the platform’s CRM function is hard to use and does not provide enough detail. There are other bugs that still need to be worked out.

Price: It starts at just $9.00.

Market Hero is an autoresponder that heavily focuses on marketing campaigns through capturing email metrics. It also offers training. You get a free 14-day trial.

Price: Plans start at $19.00 per month for the first 1,000 subscribers.

Aweber is a well-known autoresponder platform that offers many email marketing and automation tools. It helps businesses grow through mobile-responsive email newsletters, subscriber segmentation and management, subscriber signup forms, and engaging automated email campaigns. It offers too many options for some people.

Price: The price starts at $19.00 and steeply increases as the list size increases

ConvertKit is email marketing software that provides customizable opt-in forms. It is not as user-friendly as other options are and is intimidating. Yet, it is expensive compared to other options.

 Price: The platform is $29.00 (expensive) for the first 1,000 subscribers. Bulk discounts are offered for increased numbers of subscribers.

Top Pick

Market Hero

Market Hero is our top pick for an autoresponder because it offers an incredible level of information on every prospect and customer, especially the worth of every customer (the ROI). Check out Market Hero HERE, and you’ll get excited about your future possibilities.

Frequently Ask Question

What Is an Email Autoresponder?

An autoresponder is computer software that an online marketer uses to send out emails automatically to subscribers. The marketer creates the marketing campaign messages that go out.

How Do I Create an Autoresponder Email?

Autoresponders are slightly different from each other. In general, to set up an autoresponder you:

  • Create a name for the first message you want to send, perhaps to a new subscriber. The message name will be stored on and accessed on a page that may be called something like “Manage Autoresponders.”
  • Assign a day in the cycle that you want that specific message to go out.
  • Choose a list for the autoresponder, such as the one that your subscribers subscribe to. You’ll need the list name to be distinguishable from other lists you will have in the future.
  • Decide whether to send the message at sign-up time, with a delay, or at a specific time.
  • Choose the days of the week you want the message to go out on.
  • Click on an existing message or create a message.
  • Save or save an publish if you want the message to go out immediately.

How Does an Autoresponder Work?

Nothing would be worse than to ignore people who show interest in what you have to offer. As an online marketer, you want to email your prospects and customers immediately after they take an action.

For instance, when somebody subscribes, you want to thank them and maybe give them some members-only information. If somebody accepts a freebie ebook, you want to send the ebook, but you may also want to try to sell them an item that is related to what the ebook subject matter is.

You send them follow-up messages that guide them through a sales funnel that tempts them to purchase the main, more expensive item later. At some point, you may want to send generic messages to all of your subscribers, no matter when they signed up. It is a type of courtship where they get to know you, like you, and eventually trust you enough to purchase the big-ticket item later on.

Just remember to name all of the messages you create with enough detail you’ll be able to find them in the future.

REFERENCE & RESOURCES

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