Top 5 Autoresponders
Autoresponders ease the task of generating leads, courting them, and converting them into customers. Good autoresponders are easy to use and they give you great insight into who your prospects and customers are and what they like and do not like.
If you send people a series of emails about products or subjects they are not interested in, they will unsubscribe. A good customer relationship management (CRM) system is especially important because a CRM will document every action taken on your site by every lead and customer for years to come so that you can send them relevant messages in your campaigns.
GetResponse online campaign management and email marketing platform helps users to build targeted email lists and send effective newsletters, videos, and follow-up campaigns. It provides hundreds of ready-to-use email templates, has a responsive email design, features a landing page creator, and provides marketing automation. The platform will tell you what your customers want, track leads and conversions, and show you the return on your investment that you’re getting.
You’ll need to sign in and choose a plan. Prices start at $15.00 per month for 1,000 contacts. You’ll get the first month for free.
The ActiveCampaign platform has been around since 2003. It helps small and medium-sized businesses connect with their customers across various marketing channels. More than 85,000 businesses in 158 countries use ActiveCampaign.
The platform uses machine learning and provides marketing automation, CRM, and messaging in addition to email marketing. The built-in SMS messaging feature is uncommonly found. The result is segmentation and personalization that benefits social, chat, messaging, email, and text.
There are some bugs that need worked out on it, but you can use this platform for just $9.00 per month on up.
3. Market Hero
While other email autoresponders were made for email marketers, Market Hero was created for business owners who do email marketing. Market Hero is all about capturing empowering email metrics.
The strength of Market Hero is in its ability to track sales and other activity. It enables you to segment people much further for split testing and subsequent tracking than other autoresponder platforms do. It tracks every detail about every lead and customer on your list, including the open rates and click-through rates.
Most importantly, it calculates the return on investment (ROI). Knowing how much each lead is worth is valuable information when you buy traffic through Facebook, Google, etc. You’ll know exactly how much money it will cost you in advertising to acquire the number of customers you want.
This Market Hero feature saves you the time and trouble of going through various kinds of software, spreadsheets and past sales manually. Market Hero is the only autoresponder on the market that performs this kind of number crunching. You can take advantage of Market Hero’s free trial offer for 14 days.
Aweber is dedicated to growing and managing email lists. This well-known platform helps businesses grow through its mobile-responsive email newsletters, subscriber segmentation and management, subscriber signup forms, and engaging automated email campaigns. It offers many email marketing and automation tools.
The platform best suits podcasters, bloggers, nonprofits, entrepreneurs, and small businesses. Prices start at $19.00 per month, but steeply increase as the list size increases.
The ConvertKit is reliable email marketing software that is customer-based rather than list-based. That means that you can shoot your emails to particular people who have clicked on a link or have done some other action instead of sending messages out to everybody.
People who have taken particular actions are tagged by the system, even if the action is to watch an entire video. Opt-in forms and well-timed, targeted content also turn readers into subscribers. The platform is expensive for the first 1,000 subscribers, but it offers bulk discounts.
GetResponse is an online campaign management and email marketing platform. It is a major player in autoresponse and offers most desirable features. Even so, it lacks customizable CTAs, dynamic content, search marketing, social marketing, or sales intelligence in its marketing automation.
Price: It starts at $15.00 for 1,000 subscribers.
ActiveCampaign is an online platform that provides email marketing, marketing automation, CRM, and messaging and uses machine learning. Consumers feel the platform’s CRM function is hard to use and does not provide enough detail. There are other bugs that still need to be worked out.
Price: It starts at just $9.00.
Market Hero is an autoresponder that heavily focuses on marketing campaigns through capturing email metrics. It also offers training. You get a free 14-day trial.
Price: Plans start at $19.00 per month for the first 1,000 subscribers.
Aweber is a well-known autoresponder platform that offers many email marketing and automation tools. It helps businesses grow through mobile-responsive email newsletters, subscriber segmentation and management, subscriber signup forms, and engaging automated email campaigns. It offers too many options for some people.
Price: The price starts at $19.00 and steeply increases as the list size increases
ConvertKit is email marketing software that provides customizable opt-in forms. It is not as user-friendly as other options are and is intimidating. Yet, it is expensive compared to other options.Price: The platform is $29.00 (expensive) for the first 1,000 subscribers. Bulk discounts are offered for increased numbers of subscribers.
Market Hero is our top pick for an autoresponder because it offers an incredible level of information on every prospect and customer, especially the worth of every customer (the ROI). Check out Market Hero HERE, and you’ll get excited about your future possibilities.
Frequently Asked Questions
What Is an Email Autoresponder?
An autoresponder is computer software that an online marketer uses to send out emails automatically to subscribers. The marketer creates the marketing campaign messages that go out.
How Do I Create an Autoresponder Email?
Autoresponders are slightly different from each other. In general, to set up an autoresponder you:
How Does an Autoresponder Work?
Nothing would be worse than to ignore people who show interest in what you have to offer. As an online marketer, you want to email your prospects and customers immediately after they take an action.
For instance, when somebody subscribes, you want to thank them and maybe give them some members-only information. If somebody accepts a freebie ebook, you want to send the ebook, but you may also want to try to sell them an item that is related to what the ebook subject matter is.
You send them follow-up messages that guide them through a sales funnel that tempts them to purchase the main, more expensive item later. At some point, you may want to send generic messages to all of your subscribers, no matter when they signed up. It is a type of courtship where they get to know you, like you, and eventually trust you enough to purchase the big-ticket item later on.
Just remember to name all of the messages you create with enough detail you’ll be able to find them in the future.
20 Other Common Questions:
1.What Type of Content Do I Include in My Autoresponder?
You can include any content as long as it communicates the same message with your brand. There is no limit to the type of content to use. However, it needs to be short, catchy, and straight to the point. You can include a blog, e-books, and any other relevant information.
Whatever content it is, don't overdo. Instead, you can start by sending something nice and easy to read. Once you get responses, you can now craft information with more substantial content. First, build trust with your channels before sending out bulk information to them.
2.Do You Require Drafting New Content for the Autoresponder?
No, you don't. Most of your older subscribers are yet to go through your previous content sent to them if there's any. Instead of drafting new content, you can use the same from your website, blogs, or social media pages. Most of the information is previously published, so just copy and paste in your email body and send it out.
3.How Do You Know the Right Topic of Your Autoresponder?
There are many ways to choose the right topic. Just ensure that the item is relevant to your business. You have the option to decide it yourself or from your audience's feedback. If you want to do it on your own, right about anything you think will attract your audience, make it relevant.
Secondly, the feedback from your audience can help you understand their needs before drafting the email, although analytics on your social media platforms should help you generate the right topic.
4.What is the Length of the Autoresponder?
It depends on your business, target audience, and the type of autoresponder series you are using. If you target to educate the subscribers about a particular vast topic, then your content needs to be a bit longer than three emails. If you want to capture the subscriber's undivided attention, you need to break down the information.
Longer reads tend to be boring, and your audience may not finish reading after all. Your focus should be catching the attention of your audience, even if it takes a longer time.
5.What is the Importance of an Autoresponder?
Autoresponder is one of the best tools to help you in boosting the growth of your business. It helps you in getting new leads. When new people feed on your content, it might interest them and move them to the sales funnel. Autoresponder helps to increase engagement with your existing subscribers.
They are likely to engage with the information useful to them. Such engagement makes your email campaigns effective and eventually generates sales. It also strengthens the relationship with your customers, builds trust, and boost customer's experience. You may not be able to send to all of them manually, and autoresponder helps you to save time.
6.How Do I Send Out Autoresponder Emails?
You need an email marketing app to send out autoresponders. Some of the apps are Getresponse, Aweber, Mailchimp, Mad Mimi, and Campaign monitor. The apps not only help you to send out emails but also to get mailing lists.
The Getresponse app has advanced autoresponder functionality. MailChimp and Campaign Monitor are also excellent but fairly costly, while Hubspot is useful if you need a CRM tool and outstanding autoresponder technology.
7.Does Using Autoresponder Stop Me from Sending Out E-Newsletters Manually?
No, it doesn't. You will still have many occasions to send out e-newsletters manually. Such opportunities include festive seasons, seasonal promotions, essential and urgent announcements, and news updates. You will need to send out e-newsletters usually during such times.
8.How Does Email Responder Work?
You only need to draft your content once, create an automation workflow then define the entry point of the workflow. Choose the order and frequency of your target audience. Schedule with your desired date and time, and it will go out automatically. It is a simple process, especially if you are using the right marketing automation.
9.Who Qualifies to Use Autoresponder?
Anyone with a running business can use an autoresponder, especially if you want to boost business growth. Every online business needs the series to generate leads, generate sales, grow the customer base, and get consumer feedback.
10.Why Does My Autoresponder Bounce Back?
Because the recipient email could be full, or the email server of the recipient is down. Also, your email content could be too large to the server and can't load or deliver the attachments. The two types of bounces are soft bounce and hard bounce. A soft bounce means the recipient's email is invalid or doesn't exist, the server is down, or the content is large.
A hard bounce means that your email gets permanently rejected. It is because the email address doesn't exist, or it is invalid.
11.How Will Autoresponder Contribute to the Growth of My E-Commerce?
It can be a game-changer for the growth of your business. You can use autoresponder during marketing campaigns strategically. Email marketing helps you to generate leads, which may eventually lead to sales, thus, increasing your e-commerce funnel.
You can also build online popularity by acquiring and retaining loyal subscribers who are the backbone of your business. If your e-commerce has many subscribers and highly engaging, it attracts more visitors. New subscribers learn about your business when you send out autoresponders, attracting new leads and sales.
12.Is It Possible to Send HTML-Encoded Autoresponders?
Yes, it is possible for mail recipients with the HTML capability. You will need to go to the checkbox titled HTML. It will enable HTML tags in your message, which is interpreted as HTML, and then paste the HTML code to the text area and press send.
13.How Do I Start Autoresponder?
Each email autoresponder has a start functionality which is empty by default. Click on the functionality to set your autoresponder. Your emails will go out automatically at the set time and date.
14.What Do I do if My Autoresponder Isn’t Working?
You need to first confirm if you have the correct settings. Check also that you set your starting time in Pacific Time and not your local time. If your settings aren't okay, activate your autoresponder. Go to the menu, autoresponder, and turn it on. If your settings are okay, check that you have sufficient internet.
15.How do I Deactivate My Autoresponder?
It has disabled functionality in iCloud Mail. Click on show actions menu, near the icloud.com interface. If the icon isn't visible, click on show mailboxes at the left top corner, select preferences, then open the vacation tab. Don't check "automatically reply to email tab" iCloud Mail will save it, making your autoresponse inactive.
16.Can I Create an Autoresponder in CPanel?
Yes, you can. Go to character set and leave the default setting of UTF-8. Go to interval and set the required schedule between responses and enter the email address that will send out auto-responses to all incoming messages. Go to the email body, insert your message, and select immediately to start sending your auto-responses.
17.Is Autoresponder Free?
Yes, it is. However, it is worth noting that you won't have a wider reach with free autoresponse. You will need to upgrade to a paid plan to have a more open platform for engaging many contacts.
18.What is the Available Autoresponder Series?
The Bait and Hook series are highly valuable and focus on a particular subject. The Ground and Pound series allows you to send out shorter emails. The Pat Flynn series communicates the content and engagement.
19.What are the Steps for Setting up an Autoresponder Email?
Get the content you would like to communicate out to your subscribers. You can generate the content from your website and social media pages. Then create your email listing. You can separate the content between the first time subscribers and your loyal contacts. It is essential to know what message suits your various audiences.
Make it easy for your contacts to subscribe. You can create a call to action underneath your email. Optimize your emails for maximum results and watch out for the impact.
20.What are the Features of Email Autoresponder?
An Atomic email autoresponder is a feature that allows the user to create unlimited canned replies and rules for sending emails. It connects the autoreply templates and the rule settings. You can add more email templates using the add button. It also allows you to compose many emails as you need.
It has a function to set time for sending out emails, get notifications, and set intervals to reply to emails. Atomic also allows you to set rules for canned responses. For instance, you can only respond when the letter has a specific subject, keyword, or attachments in the text.
Editor reply message feature allows you to insert images, hyperlinks, attachments, among other things, because of the standard feature. A stop list is also another feature. You use it to place email addresses that don’t need responses. You can insert the emails either manually or from a clipboard.
The expanded log feature connects the recipient's responses to email servers and delivers them to the email letter. It allows you to know the server's time, status, and description.
REFERENCE & RESOURCES
Image Courtesy: Official Website