Best Amazon FBA Courses

New Amazon retailers must learn many things in order to be successful. It is very easy to find hundreds of courses that specialize in the current market.


The problem is that not all courses provide useful information or are very helpful. This is where you can find an excellent Amazon FBA course. There are unbiased and straightforward reviews of the best available Amazon FBA courses.


The information that is contained in this article provides essential and useful recommendations about these courses that will save you both money and time. If you are not interested in these courses, you can always use an Amazon agency to do the work for you.

Find The Best Amazon FBA Course For 2021

These are our 5 top Amazon FBA training resources to help you achieve success:

Featured Course

1. Amazon FBA Ninja -
Kevin David Amazon Ninja Masterclass

If you are a complete beginner\novice with the Amazon FBA platform, then Amazon FBA Ninja is the course for you.

It is specifically intended for those individuals who do not know how to sell using Amazon’s FBA platform.

The course is also helpful for individuals who have extensive experience with Amazon, as it progresses through advanced tactics. One of the biggest reasons for the success of this course is the step by step over the shoulder training style implemented by Kevin.

The creator of the course, Kevin David, covers the essentials of selling on Amazon. It is continuously updated so that you know that you have the most recent essential information.

Important Recommendation: Watch The Free Training Webinar FIRST

It is highly recommended to watch the free Amazon FBA training webinar by Kevin David BEFORE making any buying decision. There a few different reasons that we recommend this:

  • It has information that can get be implemented immediately to get you started.
  • The free training is extremely valuable and may be enough for you without making a purchase.
  • You will get a feel for Kevin David's teaching style to see if it's the right fit for you.

Course Features (If You Decide To Buy)

  • Brand registry and selling your store modules for advanced sellers.
  • Course reflects new advertising strategies and changes within Amazon.
  • Detailed tutorials on product research and store creation.
  • Relevant past student case studies.
  • Course material is excellent for beginners.
  • Ninja family members will share their experiences.
  • 5 pay option available to help with price.


  • Free Webinar: There is a totally FREE webinar that we recommend everyone watch. You will learn a lot and it's risk free.
  • Paid Course: The course price varies but this is a higher end product.
  • Refund policy: If you have watched less than 40% of the videos, a 14-day money back guarantee is offered.

One of our favorite things about Amazon FBA Ninja is the amount of testimonials that there are from students that have gone through the material. There is nothing more important than student testimonials for showing how effective training is, and this product has WAY more testimonials than any other course out there.

Just A Few Of The 100's Of Testimonials From Students In The Ninja Family...

2. Jim Cockrum’s Course – Proven Amazon Course

Another popular Amazon FBA course is Proven Amazon Course. This course teaches different Amazon selling strategies.

Jim Cockrum was responsible for the creation of this course. Mr. Cockrum has extensive experience in online selling of physical products on sites ranging from Amazon to Craigslist. 

I think that Kevin's course is better overall, but this course has the big edge in price at $399.

There have been several updates of the Proven Amazon Course. The Proven Amazon Course also offers a six-month trial period before payment is required.

Course Features

  • The course has an active Facebook community.
  • You can learn Amazon selling strategies and maximize your profits by taking this course.
  • This course offers a lifetime membership and a six-month trial period.
  • It is appropriate for international sellers.


  • One-time payment: $499
  • 3 Pay Option: $183 x 3
  • Refund policy: If this course does not provide the desired results, there is a 100% refund policy.

I think that this is the next best option if Kevin's free training is not enough for you, and you can't afford his paid course.

3. Amazing Selling Machine – By Matt Clark & Jason

Jason Katzenback and Matt Clark’s Amazon Selling Machine is a very popular Amazon FBA course.

The focus of the course is to assist new sellers in building an Amazon physical products business. 

Once you complete the course, you will have all of the necessary skills to succeed in developing a prosperous Amazon FBA business.

This is a very good and popular course but we have it at #3 because of the high price. They also focus a lot on private label selling.

Course Features

  • A total of eight private group coaching calls.
  • A product listing evaluation that will be done by experts.
  • Mentorship program access.
  • Access to the necessary skills for building a successful FBA business through eight weeks of online training.
  • The ASM experts will assist you in target traffic promotion for your new products.
  • A look inside the private resource vault.
  • Amazing Selling Machine lifetime membership to the forum and community.


  • One-time payment: A payment of $4,997 is required.
  • Refund policy: Refund guarantee for a six-month period..

Amazing Selling Machine Webinar Access now.

There are only a few days each year when the Amazing Selling Machine open their doors.

Click Below to Access Now

4. Amazon Seller Mastery – Amazon Review of Tanner J. Fox

Another leading Amazon FBA course (developed by Tanner J. Fox) is Amazon Seller Mastery.

This course presents all of the important steps that are necessary to have a profitable Amazon store. from start to finish. 

Some of the topics that are covered in this course are: how to drive traffic, conduct product research, communicate with suppliers and create and optimize your listing. 

Amazon Seller Mastery – Amazon Review of Tanner J. Fox

The process that Tanner lays out is based on his experience in developing a successful Amazon store.

Course Features

  • Instructions for LLC set-up
  • Seller central navigation
  • Optimization of product listings
  • Negotiating and contracting strategies with suppliers
  • Walkthrough of store creation and product listings
  • Amazon PPC strategies
  • Tutorials on comprehensive product research


  • One-time payment: $497 one-time payment required
  • Refund policy: No

5. JumpStart Amazon Course - By Stephen Smotherman

Stephen Smotherman has created this course which is a combination of video and an eBook.

You will learn the steps that are required to develop an effective and profitable Amazon FBA business.

Some of the course topics include: setting up a seller account, developing a profitable inventory and profit maximization. 

There is seamless coordination between the book and videos, which allows you to select the your preferred learning method.

Course Features

JumpStart Amazon by Stephen Smotherman
  • No-hassle sales tax handling on Amazon.
  • How to price your products for quick sales and maximum profits.
  • How to sell quickly on Amazon using a number of proven techniques.
  • Making sense of misunderstood elements of Amazon selling.
  • How to gain an advantage on your competitors by using a variety of strategies to sell your products more often.


  • One-time payment: A payment of $497 is required.
  • Refund policy: There are no refunds.

Frequently Asked Questions:

What is Amazon FBA?

Amazon FBA stands for Fulfillment by Amazon. When you sign up for Amazon FBA, you sell a product through Amazon, but Amazon takes care of the storage, shipping, and returns for your item. This can remove a lot of the stress and time that is often associated with running a business and keeping up with customer orders.

How much does Amazon FBA cost?

The type and quantity of items you sell, as well as some other factors, will impact the total cost of Amazon FBA. Below are the fees you will/may be charged as a seller:

  • Inventory storage fees: These fees are based on your average volume of inventory stored in a fulfillment center.
  • Fulfillment fees: These are the fees you get charged for having Amazon employees pack your orders, shipping fees, and the customer service Amazon will provide to your customers.
  • Removal order fees: If you request Amazon to return your items or dispose of them, you will pay a fee for each item.
  • Long-term storage fees: If you have items that are stored for more than one year, you will need to pay long-term storage fees.
  • Unplanned services fees: If you send products to a fulfillment center that are not properly labeled or ready to send to customers, Amazon will charge a fee to get these items ready to send.
  • Returns processing fees: If a customer receives free return shipping, you will be charged a fee to cover the shipping.

How do I start Amazon FBA?

There are just a few steps you'll need to take to get started with Amazon FBA. First, you need to create a selling account with Amazon. Then, you will need to add the products you plan to sell to the catalog. Be sure to specify that you are listing them as FBA inventory during this step.

Amazon will share packing and shipping guidelines for preparing your products to be transported to one of their fulfillment centers. Follow these guidelines and safely pack your products.

Then, you'll just need to create shipping labels and send your products to the fulfillment center. After Amazon has received your products, they will show up in the search results as available for customers to purchase.

What are the benefits of signing up for Amazon FBA?

When you sign up for Amazon FBA, you are letting Amazon take care of packing, shipping, returns, and customer service for you. This can free up a lot of your time and take away much of the headache that is traditionally associated with running a business.

Another huge benefit of being a seller with Amazon FBA is that your products will be eligible for Amazon Prime. Many customers will only consider making a purchase if it is available through Prime, since these products ship and get delivered much more quickly. Having your products show up as eligible for Prime will give you an edge over other manufacturers that offer similar items.

Amazon will not set any minimums on the number of products you have to send to their fulfillment centers. This can help you scale your business and grow at a rate that matches your resources and available time.

You are only charged for the storage space you use and the orders that are fulfilled. Amazon does not impose additional shipping charges for orders, everything is included in the fees you pay.

Can you make money with Amazon FBA & online arbitrage (retail arbitrage) & private label selling?

Yes, it is definitely possible to make money as a seller through Amazon using the FBA program. Every seller's profits will vary based on a number of factors including the products you sell, the amount of inventory you have in a fulfillment center, and the research you do to choose products that will be sought out by customers.

Some Amazon sellers (about 20%) make over $25,000 (and up to $250,000) each month. However, the majority of sellers (around 50%) make somewhere between $1,000 and $25,000 each month. About 85% of sellers say they have a profitable business through FBA.

How long will it take me to see a profit with FBA?
Again, everyone's experience as a seller with Amazon FBA will be different, so the amount of time it will take for you to see a profit may look different from someone else's experiences. Most sellers report that they were able to make a profit their first year, while many shared that their business became profitable within their first six months as a seller.

How much money do I need to get started with Amazon FBA?

Since Amazon does not place minimums on the amount of inventory you need to send to their fulfillment centers, you don't have to make a huge investment to get started. You can choose to start small and only invest a few hundred dollars until you get a feel for how Amazon FBA works and begin to make a bit of a profit.

Many sellers start with an investment of less than $500. Less than half of all sellers started by investing more than $5,000. In fact, sellers who start with a smaller investment are more likely to turn a profit more quickly.

How much time will I need to invest to make money with Amazon FBA?

Again, the answer to this question will vary for everyone. Expect to spend more time in the beginning as you carefully select the products you will be selling and learn the ins and outs of Amazon FBA.

Once you have a solid base of products, the amount of time you'll need to spend managing your business should decrease. Most sellers spend fewer than 30 hours a week selling through Amazon.

What type of products should I sell on Amazon?

You can sell practically anything on Amazon. However, doing some research before you select your products can increase the odds that you'll be successful.

Take time to determine how much different items will cost to store and ship. Choosing relatively inexpensive products can also help ensure your products will sell well.

Keep in mind that home and kitchen, clothing and accessories, and home improvement products are the top three product categories on Amazon. However, if you sell products in one of these categories, you'll also be competing with lots of other sellers, so you'll want to choose unique products that aren't identical to what is already offered on Amazon.

Are there online classes to help you with Amazon FBA?

Yes, if you're new to Amazon FBA or simply want to learn more about it to decide if it is right for you, there are many online courses available for you to take. The cost and content shared through different courses will vary, so be sure to do some research before signing up for a class. Look through the course topics and seek out reviews from customers who have completed the course to help you make a selection that will help you build a successful business.

10 Tips To Have Success With Amazon FBA

Are you considering starting a business selling on Amazon? Perhaps you already are, but the results so far are less than encouraging. Amazon’s Fulfillment By Amazon or FBA platform provides an excellent service for anyone to succeed with their own e-commerce business. We highly recommend it because it enables you to sell your goods on the website of the largest retailer available, and by using their FBA program, they even pick, pack and ship all of your orders.

If you want to supercharge your Amazon FBA business, we think you’ll find the following tips very helpful. While Amazon FBA presents an amazing opportunity for success, you also really need to know what you’re doing. This big of an opportunity, understandably, attracts a lot of competitors who want their share of success as well. Our advice below will help you cut through this competition and ensure you get your slice of success.

  1. Be Financially Organized From the Outset

    You already know you’ll be shelling out money to order product inventory to resell on Amazon and perhaps even a budget for ads on Amazon to help you get started. Don’t do all of this and then neglect to purchase some basic bookkeeping and accounting software.

    Getting the software is only the beginning. You need to make it a habit to put every income and expense into it as you go along. You don’t want to find yourself having to play catch up at the end of the month or when tax time comes around and suddenly having to find all of your invoices and receipts and input all of the numbers all at once. Just get in the habit from the beginning of staying on top of income and outgo.

    Remember that these numbers are far more important than simply being organized for tax time. By tracking them in real-time, they will show you where your money is going in real-time, so you may see you’re spending too much in one area and make a course correction early that will save you money.

  2. Track Inventory

    We know it can be simple to track inventory when you’re just starting out. You’re probably only selling a few different types of products in the beginning, so staying on top of how much of each you have is fairly manageable. As you grow, however, the problem of staying on top of inventory will grow.

    There are inventory management tools made just for Amazon sellers to help them track and manage inventory. Some will include order management, a customer database and finances all in one neat package. Some are only available to sellers who move a certain minimum amount of orders per month.

  3. Don’t Try to Do Everything Yourself

    The Amazon FBA program is very convenient in that they handle the picking, packing and shipping for each order you get. That being said, you’ll still have plenty that you need to handle to grow a thriving business on this platform. You’ll need to source the products you sell, come up with a description for your Amazon store, create the copy for any paid ads, balance your books, do customer support and more.

    We recommend that you start by deciding where your time and effort is best spent. Let’s say this is in devoting time to finding new products to sell. If you would rather spend your time doing this, then hire someone to manage your accounting and bookkeeping. Even if you are a one-person operation in terms of ownership and control of your Amazon FBA business, you are not alone in terms of getting the help you need with regard to various aspects of your business beyond those that Amazon FBA already handles for you.

  4. Use Available Tools to Reduce Your Burden

    Just as there are individuals who make a living out of serving Amazon sellers by handling a portion of their work for them, there’s also software that does this. Because Amazon is such a large marketplace, there are many software support tools that have been created to help sellers automate and simplify various aspects of their business. These tools run the gamut from helping you find good products to sell and tracking products to finding good keywords and creating optimal listings for maximum conversions. We can’t recommend enough that you leverage your time by taking advantage of those tools you can benefit from.

  5. Be Ready for the Christmas Selling Season

    Even though December only accounts for one-twelfth of the year, according to the National Retail Federation, it accounts for 20 percent of annual sales. For sellers of certain products, such as toys and games, the number is more like 30 percent. If you’re not ready for this prime selling season, you are simply throwing money away in the form of lost sales.

    You should have a good idea of how long it takes you to get product inventory to Amazon for their FBA program to ship to buyers. If it comes via “slow boat from China,” then you’ll obviously have to get your Christmas selling season product stocking order in sooner than if you’re sourcing your product from within your country. This is the time of year that all retailers live for, so work a side job, take out a loan, do whatever it takes to have the money to be stocked up for this time of the year.

  6. Stay Stocked After Christmas

    After Christmas may not be nearly as big as leading up to Christmas, but it still represents tremendous potential. Many people don’t know what to get friends and family for Christmas in terms of a specific gift. This accounts for the popularity of gift cards. On Christmas morning, many of us will get an Amazon gift card under the tree. Also, this scenario does not include the other driver of post-Christmas sales. People returning gifts they didn’t want and using the refunds to buy something they actually do want. We suggest you be ready for both of these shoppers, and you’ll keep your Amazon FBA business doing well into the new year.

  7. Ask for Customer Feedback

    Especially if you are new to selling on Amazon, it’s critical to start building up a lot of positive feedback from your customers. To start with, you ensure it’s positive feedback by having good descriptions that detail exactly what product they are getting, so there is no cause for disappointment on their end when they receive it. You will also need to be quick to handle any complaints or customer service issues as soon as they arise. We realize everything is not under your control in this type of business. You are not shipping out the item, and you’re not transporting and delivering it. Basically, do everything in your power to make sure the buyer has a good experience in their transaction with you.

    Feedback, or customer reviews, are always important when selling online, but they are particularly critical on Amazon. There are a number of reasons for this.

    • Feedback Will Influence the Buy Box

      When you go to the product page for any item on Amazon, you’ll see a section that contains an “Add to Cart” button to the right near the top of the page. This is the appropriately named “buy box.” Most potential buyers will simply default to buying the item from the seller that’s in this box. Your feedback is one of the factors that will determine your reputation as a solid seller and whether you end up being the seller in this box.

    • You Can Be Penalized for Consistently Low Feedback Ratings

      Just as plenty of positive feedback can elevate your store on Amazon, too much negative feedback can put you in the dog house with them. If your feedback gets bad enough, Amazon may even suspend or ban your store.

    • It’s a Competitive Advantage

      In any business, you want every competitive advantage you can get, and your Amazon FBA business is no exception. Many positive feedbacks from customers tell potential buyers that you can be trusted as a source for what they need. They can be confident that you’ll make good on the transaction if there are any problems.

    • Some Buyers Will Look at Feedback First

      Just as some buyers shop by price, some will base a purchase decision primarily on the seller’s feedback rating. These buyers may bypass the buy box altogether and click on all available sellers to see who has the highest feedback. As long as your price is relatively in line with others, your high feedback will get you a sale in this instance.

    We need to stress that how you ask for feedback is important. When soliciting feedback from customers, be concise and professional. Personalize the message with their order details and be polite. Only ask once for feedback, and don’t pressure them in any way to provide it. Critically, don’t offer an incentive for positive feedback because this may cause you to run afoul of Amazon’s terms of service when it comes to feedback.

  8. Make More Money From the Same Customer

    This means upselling and repeat customers. When it comes to upselling, Amazon actually helps you. They will show products that are frequently bought together as well as any additional recommended products. You can bring this to the next level by creating your own promotions where a customer saves money by buying an additional related product at the same time they are buying the current one. Also, combined purchases result in a lower percentage of Amazon fees per purchase, which improves your margins.

    Getting repeat customers is also crucial. We know it can cost a lot to acquire each customer, so you want to do what you can to keep them for future purchases. Achieving this typically requires the basics to succeed and grow in any business.

    • Only Sell Quality Products

    • Practice Excellent Customer Service

    • Send Follow-Up Emails

    • Sell Related Products

    • Offer Coupons and Other Incentives

  9. Always Be Working on Conversion

    The percentage of people who come to your Amazon listing that end up buying something is your conversion rate. With all other costs equal, it’s easy to see how much more profitable you would be with a conversion rate of three percent as opposed to a rate of one percent. In this scenario, the same number of views of your listings would literally be getting you three times as many sales! There are a number of ways to boost conversion on Amazon.

    • Stress Benefits Rather Than Features

      Of course, you have to let potential customers know the features of your product. That said, you want to emphasize what it can do for them. For example, a fanny pack listing could only list how many pockets it has and give their dimensions as well as that of the waist strap. A better listing would state all of this but also talk about how nice it will be to walk around with extra hands-free storage on your person that is secured to your waist so you don’t have to worry about pickpockets.

    • Sell More By Keeping Things Simple

      The more someone understands what it is you are selling and can link it to a need in their life the quicker and easier the sale will come. Don’t make anything more complicated than it needs to be when coming up with product descriptions.

    • Know Your Customer

      Try to get a good idea of your typical customer. If they are fairly knowledgeable about the details of the type of product you are selling, this will enable you to spend more of your time talking about what’s special to your particular version or why they should buy from you. Knowing your typical customers’ needs and wants can also help you more effectively make targeted upsell offers of related items.

    • Try to Anticipate Questions

      Before writing your product description ad copy, think of any questions a potential customer might have. Interweave answers to these questions while maintaining the above pointers about stressing benefits and keeping it simple, and you’ll speed your customers on their way to the “Add to Cart” button.

  10. Always Be Learning

    There is a saying that “change is the only constant in the universe,” and this is never more true than in business. Think of Amazon itself in this regard. In the 1990s, it was simply an online bookseller. It subsequently diversified to sell virtually anything and everything and is now the ultimate retail powerhouse.

    New seller tools will always come along. The “hot products” to sell will always be changing. Amazon itself may change its terms of service periodically, so it’s important to stay up on such things. There are a number of YouTube channels, eBooks and other sources of information devoted to helping Amazon sellers. Follow them and learn from them to stay up on what’s working today instead of running off of what was working yesterday.


If you want to be successful in Amazon FBA in 2020, these top-ranked courses will meet your needs. The course that is best for you depends on your needs, objectives and experience level. Since everyone’s needs are different, we have presented five different courses to choose from. Once you select a particular course, it is crucial to follow it strategies and principles if you want to achieve Amazon FBA success.